Top 5 SEO Marketing Strategies for 2023
Stay on top of your search engine optimization (SEO) game by finding out what the 5 most effective SEO marketing strategies will be in 2023 right here.
When New Year’s Day is just around the corner, many start thinking about what this change of calendars has in store.
Will I have better luck next year? Will I get my dream job? Will I fall in love?
Most people ask such questions trying to predict how things will turn out in the next 365 days. It’s pretty much the same for us digital marketers.
We all know by now how fast digital marketing changes. Because of rapid technological advancement and people’s ever-changing tastes, nothing in the industry ever really stays the same. There’s always something new to adapt, use, or leverage.
While that’s all well and good since it keeps things from getting stale, it makes staying competitive harder and harder each year.
So, how can you keep up with the competition in the arena of digital marketing in 2023 now that it’s just a couple of months away?
Implement the best search engine optimization strategies.
To have the best chance for success, here are 5 of what will be the most effective in 2023.
Shopping Graph Optimization
In 2021, Google unveiled its Shopping Graph. Similar to its Knowledge Graph, its Shopping Graph is a set of data made up of information from websites, prices, reviews, videos, and product data directly from brands and retailers. It works in real time, it’s powered by artificial intelligence (AI), and it’s designed to show Google’s users listings relevant to them as they shop online.
Ecommerce has grown steadily in the last few years. In 2020, online purchases made up 17.8% of all sales made. In 2023, it will increase to 22.3% and be worth more than $6 trillion in total.
One sure-fire way you can get a piece of that enormous pie is by optimizing your product pages to appear in Shopping Graphs. For instance, include relevant keywords throughout each page so they appear in relevant searches.
Thanks to virtual assistants like Alexa and Siri, it’s now easier than ever before to make web searches since we can do so with only our voice. We no longer have to type out the things we want to find online and press search. We can just ask it out loud and our smart devices will find them for us.
It wouldn’t be a stretch to say that most households will be using such virtual assistants in the near future. Between 2015 and 2021, the use of smart home products grew from 119 to 333 million. In 2023, there will be 20 million more.
There are many ways you can optimize for voice search. You can target conversational keywords, learn the vernacular of the locale you’re targeting, and keep the answers you’d provide short.
It’s been said that a picture is worth 1,000 words. No surprise there since it’s much easier to show someone something than describe it to them. That’s why video is now one of the most popular forms in which media is consumed.
To put that into perspective, YouTube is now the most visited website in the world. It gets over 8 billion worth of search traffic per month!
The simplest way to do video marketing is by including more relevant videos in your web pages. If you want to rank as high as you can in the search engine results pages (SERPs), use detailed, keyword-rich markups with your videos. For example, instead of labeling your markups with generic phrases like “list #1” or “list #2,” use your video topics. The more specific your markups are, the better your chances of ranking in relevant searches and engaging with your target audience.
While we said that video marketing will be crucial for SEO in 2023, optimizing the images you’d use on your website is still just as important as ever. In fact, if you don’t do it properly, you risk frustrating potential customers and driving them away.
Let’s say you forgot to compress your images. Remember, the bigger the file size of the images you’d use, the longer it takes for them to load. And you know how much of a turnoff it is when a site takes a long time to load.
To make sure your site loads as quickly as possible, consider using next-gen image formats. To increase your chances of ranking high in the SERPs with them, integrate relevant keywords into their file names and give each a unique alt text.
Boost Your EAT Signals
When it comes to SEO, EAT stands for expertise, authoritativeness, and trust. These are what both Google and the visitors to your website will look for to know whether it’s worth their time to check it out. There are nearly 2 billion websites online, so if yours doesn’t showcase enough EAT, people will find one that does simply because there are so many to choose from.
To increase its EAT signals, use social proof on your website. That includes customer testimonials, badges, and links to authoritative websites.
As 2022 draws to a close, many are trying to figure out how to make the most of next year. That means finding out all the new things they need to consider so their 2023 will be the best it can be. For digital marketers, that means trying to foresee which SEO strategies will let them keep pace or give them the edge over the competition. Having learned about five of the best ones, the New Year will turn out just fine for you and your team.
- “2023 SEO Trends and Predictions: What to Watch (And Learn) This Year”, WebFX
- “What Are the SEO Trends For 2023?”, Time Business News
- “Top 100 Most Visited Websites (US and Worldwide)”, ahrefs.com